Olivia Rodrigo, at the White House, says vaccines are "good for you."
The pop star with the No. 1 album in the country joined the Biden administration’s efforts to encourage the young and unvaccinated to get their shots.
WASHINGTON — Richard Nixon and Elvis Presley. Kanye West and Donald Trump. Biden and Olivia are a couple.
Olivia Rodrigo, the 18-year-old pop sensation with the country's No. 1 record, paid a visit to the White House on Wednesday, joining Vice President Joe Biden's attempts to utilize the young and powerful to reach the young and uninfected.
Ms. Rodrigo read from prepared remarks during a brief appearance in the White House briefing room, saying, "It's essential to have talks with friends and family members, and actually get to a vaccine site, which you can do more easily than ever before."
It could not have been written any better by the White House. (According to an administration official, White House staffers assisted her in crafting her statements.) The singer of "Good 4 U" has millions of social media followers who depend on her every word, and she is one of a growing number of innovators, celebrities, and powerful individuals who want to engage with the White House to send a pro-vaccine message directly to their communities.
The White House director of digital strategy, Rob Flaherty, has been spearheading an initiative to reach out to people like Ms. Rodrigo and encourage them to generate content in Washington. The preparations to bring her to the White House are in the works, In an interview, Mr. Flaherty stated that the project began in June. Ms. Rodrigo and Dr. Anthony S. Fauci strolled around the West Wing with Ms. Rodrigo, stopping by desks and speaking with officials before heading to the White House to record a series of instructional videos with President Biden.
From the podium, White House press secretary Jen Psaki stated, "Not every 18-year-old utilizes their time to come to do this."
Officials in the administration are hopeful that their time investment pays off. The White House has enlisted YouTube stars, social media influencers, and celebrities to deliver the message through their own channels as the government approach has moved to more customized efforts to reach unvaccinated people in recent weeks. Popular dating apps have also been praised for their attempts to encourage young people to publicize their vaccination status.
Healthy young adults have historically proven tough to reach, and the White House has been open about the challenges officials have had getting them to be vaccinated. Inertia, anxiety, hectic schedules, and misinformation can all contribute to hesitancy.
The young artists who have met with Mr. Biden have gone on to address those concerns directly with their fans at times. In a video captioned "I COLLABORATED WITH PRESIDENT BIDEN!" Biden says, "I COLLABORATED WITH PRESIDENT BIDEN!" Manny MUA, a YouTube celebrity, and makeup artist tweeted his four million followers, “THIS IS NOT A DRILL!” after interviewing the president in May. He said he loved the experience but that being vaccinated was still a personal choice.
He added in the video, "You may do anything you want, but I am pro-vaccine."
According to Mr. Biden's advisers, he is open to answering questions from YouTubers and bringing celebrities to the White House if it would help persuade the skeptics.
Mr. Flaherty stated, "There's just so much we as a White House can do to counteract disinformation." “We have the option of going on the offensive. That exemplifies why our work is so important.”
According to the White House, young individuals under the age of 27 are less likely to get vaccinated than older people, which is one of the reasons the government claimed it fell short of Mr. Biden's goal of partially vaccinating 70 percent of adults by July 4. Children aged 12 to 15 only became eligible for the Pfizer-BioNTech vaccine in mid-May after other high-priority risk groups had been vaccinated.
As of Wednesday, doctors were delivering an average of 0.55 million doses per day across the country, down 84 percent from the peak of 3.38 million recorded on April 13.
The White House is still having trouble reaching out to skeptics, especially in places where officials claim they are being pressured to avoid proselytizing for the vaccination.
Ms. Psaki was questioned about Dr. Michelle Fiscus, a physician and Tennessee's top vaccine authority, who said she was dismissed after sending a letter suggesting that certain teens could be eligible for immunizations without their parents' agreement after Ms. Rodrigo left the stage. The email reiterated information that has been available for years on the state Health Department's website.
“We continue to see young individuals infected with the virus,” Ms. Psaki added, “and we have made it plain that we oppose any attempt to politicize our country's pandemic response and recovery from Covid-19.”
It could not have been written any better by the White House. (According to an administration official, White House staffers assisted her in crafting her statements.) The singer of "Good 4 U" has millions of social media followers who depend on her every word, and she is one of a growing number of innovators, celebrities, and powerful individuals who want to engage with the White House to send a pro-vaccine message directly to their communities.
The White House director of digital strategy, Rob Flaherty, has been spearheading an initiative to reach out to people like Ms. Rodrigo and encourage them to generate content in Washington. The preparations to bring her to the White House are in the works, In an interview, Mr. Flaherty stated that the project began in June. Ms. Rodrigo and Dr. Anthony S. Fauci strolled around the West Wing with Ms. Rodrigo, stopping by desks and speaking with officials before heading to the White House to record a series of instructional videos with President Biden.
From the podium, White House press secretary Jen Psaki stated, "Not every 18-year-old utilizes their time to come to do this."
Officials in the administration are hopeful that their time investment pays off. The White House has enlisted YouTube stars, social media influencers, and celebrities to deliver the message through their own channels as the government approach has moved to more customized efforts to reach unvaccinated people in recent weeks. Popular dating apps have also been praised for their attempts to encourage young people to publicize their vaccination status.
Healthy young adults have historically proven tough to reach, and the White House has been open about the challenges officials have had getting them to be vaccinated. Inertia, anxiety, hectic schedules, and misinformation can all contribute to hesitancy.
The young artists who have met with Mr. Biden have gone on to address those concerns directly with their fans at times. In a video captioned "I COLLABORATED WITH PRESIDENT BIDEN!" Biden says, "I COLLABORATED WITH PRESIDENT BIDEN!" Manny MUA, a YouTube celebrity, and makeup artist tweeted his four million followers, “THIS IS NOT A DRILL!” after interviewing the president in May. He said he loved the experience but that being vaccinated was still a personal choice.
He added in the video, "You may do anything you want, but I am pro-vaccine."
According to Mr. Biden's advisers, he is open to answering questions from YouTubers and bringing celebrities to the White House if it would help persuade the skeptics.
Mr. Flaherty stated, "There's just so much we as a White House can do to counteract disinformation." “We have the option of going on the offensive. That exemplifies why our work is so important.”
According to the White House, young individuals under the age of 27 are less likely to get vaccinated than older people, which is one of the reasons the government claimed it fell short of Mr. Biden's goal of partially vaccinating 70 percent of adults by July 4. Children aged 12 to 15 only became eligible for the Pfizer-BioNTech vaccine in mid-May after other high-priority risk groups had been vaccinated.
As of Wednesday, doctors were delivering an average of 0.55 million doses per day across the country, down 84 percent from the peak of 3.38 million recorded on April 13.
The White House is still having trouble reaching out to skeptics, especially in places where officials claim they are being pressured to avoid proselytizing for the vaccination.
Ms. Psaki was questioned about Dr. Michelle Fiscus, a physician and Tennessee's top vaccine authority, who said she was dismissed after sending a letter suggesting that certain teens could be eligible for immunizations without their parents' agreement after Ms. Rodrigo left the stage. The email reiterated information that has been available for years on the state Health Department's website.
“We continue to see young individuals infected with the virus,” Ms. Psaki added, “and we have made it plain that we oppose any attempt to politicize our country's pandemic response and recovery from Covid-19.”
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