Bella Hadid discusses why she's teaming up with Victoria's Secret for the second time. - Film Vodka

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Friday, 3 December 2021

Bella Hadid discusses why she's teaming up with Victoria's Secret for the second time.

Bella Hadid discusses why she's teaming up with Victoria's Secret for the second time.

Victoria's Secret has rehired Bella Hadid.

In 2016, 2017, and 2018, the model, now 25, appeared in three consecutive fashion shows for the lingerie behemoth. In 2020, however, she parted ways with the brand, joining her colleague's catwalkers in alleging then-top executive Ed Razek of improper behavior.

According to a New York Times exposé, the 71-year-old Razek made unwelcome sexual attempts and frequently remarked on models' bodies, telling Hadid she had "beautiful titties" once.

Despite the fact that Razek has disputed all charges, he resigned from L Brands, the parent company of Victoria's Secret, and VS has since employed new female executives and adopted a more inclusive marketing approach.

Hadid has joined the VS Collective, a group of ambassadors that includes her buddy Hailey Baldwin, Priyanka Chopra, Megan Rapinoe, Naomi Osaka, and others.

"What drew me back was them coming to me and actually showing to me that Victoria's Secret has changed so radically behind the scenes," Hadid told Marie Claire of her "extremely difficult" choice.

"[Joining the VS Collective] was truly about reclaiming my power and reclaiming control over my body for myself."

Bella Hadid discusses why she's teaming up with Victoria's Secret for the second time.

Hadid participated in Rihanna's inaugural Savage X Fenty runway show in 2018, her final year modeling for Victoria's Secret, and couldn't help but throw some shade at her old employer afterward.

According to WWD, she claimed during a 2019 Vogue Fashion Festival appearance, "That was the first time on a runway that I felt genuinely attractive." "I was doing other lingerie shows when I first started Fenty, and I never felt powerful on a runway, like, in my underwear."

However, Hadid told Marie Claire that "a lot has changed" at Victoria's Secret since then, including the installation of "new photoshoot guidelines" that enable models to choose how much flesh they want to display during sessions.

"When we sit on set together, [models] Paloma [Elsesser] and Adut [Akech], we're simply glad for how we feel supported today, rather than how we felt when it was a lingerie firm operated by guys for men," she remarked.

"Just looking around [on set] gives me a new sense of strength." Instead of feeling like my body is some sort of money machine, I feel empowered in lingerie."

Hadid also teased that she would design a Victoria's Secret collection in the future, one that is "cool and comfy" rather than merely seductive.

"I didn't work with Victoria's Secret for advertisements and anything back in the day; I just performed the show," she noted. "And the show was incredibly difficult for a woman to put all her value in the hands of, like, three males who effectively tell you if you're good enough or not."

However, Hadid is optimistic that the company's principles (and body standards) will have changed by 2021.

"I feel like there's representation of all various sorts of beauty with all of the gorgeous ladies that are a part of Victoria's Secret," she remarked.

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