Over the weekend, an avatar of Ariana Grande will emerge in the famous video game Fortnite and sing some of the pop superstar's best songs, in an event promoted by game developer Epic Games to highlight their new approach.
Players may select from five different options in five separate rounds to target all time zones and go on a journey with Grande.
The 28-year-old singer's avatar is a human-fantasy creature mix wearing a silver skirt and top or a short blue-scaled suit.
Several of the Grammy winner's tracks, including "Be Alright" and "Positions," will be played throughout the round, which will last around half an hour. Grande-themed merchandise will also be available in the game's store.
Fortnite is transitioning from a survival game to a broad entertainment platform, and this special appearance is part of that transition.
"That's a huge area where we want to innovate," Epic Games' president of brand Phil Rampulla told AFP. "Fortnite should always genuinely exist in collaboration with real-world events."
"We are not replacing concerts or movies; rather, we are coexisting with them and expanding and improving them."
Fortnite is a video game industry behemoth with about 350 million players worldwide.
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